For marketing, branding and communication professionals, Exhibitions are one of the most traditional forms of marketing that still excels. Today even in India certain companies spend around 20% of their marketing budget on Exhibitions & Trade Shows. Exhibitions are the most definitive form of advertising medium, offering companies invest a direct engagement with customers, face to face interactions with industry peers, ‘touch and feel’ experience of products, display of competing brands under one roof, leading to business enhancement. With a strong focus on the subjects and verticals, exhibitions provide the most effective medium to track metrics and demographics post show.
In the new and emerging markets, exhibitions are a major stimulus for industrial and commercial development driving industrial development and technology transfer, boosting regional and national industries, stimulating foreign investments in industry and infrastructure.
We at Brand liaison, provide exhibition support to foreign companies who wish to expand their business in India.